According to a 2015 report by HighQ, “2015 The Year of Video Marketing“, adding the word “video” to your subject line can have a dramatic increase in your email engagement.
The report states that email open rates are boosted 19%, there is a 65% increase in click-through rate and unsubscribes are reduced by 26%.
Let me go ahead and say that again… Just by sending a video via email, and including “video” in the email subject line: