If you’re intimidated by the phrase “personal brand”, don’t be! It simply means how people remember you, your reputation, or what people say about you.
If you start small, creating a personal brand doesn’t have to be a daunting endeavor, and it can be totally free. Here are a few reasons why you should start investing in your personal brand today!
You Will Stand Out From Your Competition
Certain key aspects of your brand are guaranteed to leave a lasting impression on your customers.
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Creating a memorable name for yourself or your business
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Revealing more of your personality (quiet and down-to-business or loud and energetic)
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Weaving a personal or business story into sales and branding (car-lover, started from the bottom, etc.)
There are thousands of salesmen out there, but creating and showcasing these characteristics will make you the memorable one. Make it easy for your customers to tell someone about you!
More Real Connections
It’s easier for a customer to make a connection with you versus your dealership.
Consumer trust in businesses is declining. They want real, authentic attention from real people. Being transparent and personable, and having an established brand fills in all the blanks your customer is subconsciously wondering – Can I trust this person? Will he/she give me the best deal? Does he/she have the knowledge to recommend the best car for me?
Changing Dealerships
There may come a time when you choose to transfer to another dealership.
Can you imagine throwing everything you’ve worked for away? Or having nothing to show or take with you? No matter which dealership you’re under, a personal brand never changes.
Keep the connections that you’ve worked for.
Easier Than Ever
It’s hard to find an excuse not to work on your personal brand.
Video is the #1 form of content in the world and it’s free. Social media is the way to reach customers and it’s free. And you can basically run the world on your phone. No excuses!
You have everything you need at your fingertips. But remember, your brand means nothing if you’re not showcasing it. That means creating content and releasing it – on a website, YouTube, through email, social media, video, etc.
Next Steps You Can Do Today
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Create a memorable name for yourself or your brand (Pete Sells Cars, Subaru Seth)
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Start a free social media page for your business (Facebook, Instagram, or Twitter)
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Record a personalized video for a customer (contact us here for a free Authntk log in)
