The most successful car dealerships are taking charge of their sales and communication strategies by making decisions based on data. Sales professionals can now replace instinct with evidence in gauging customer interest, lead scoring, determining ideal response times, and which types of communication customers respond to.
Authntk’s Video Reporting Dashboard reveals metrics for each user in real-time such as video reach, video plays, and trending data points. Users can analyze their latest video activity, number of videos sent, video email views, and video plays.
Let’s explore a few ways to approach data-driven communication.
Reach: Delivering Video Emails
Arguably the most important data indicator to analyze is deliverability. It’s the foundation that houses and affects the rest of your indicators. If you send a video that was never played, the next logical question to ask is, was it successfully delivered? For this reason, if you have an unhealthy deliverability rate (< 95%), it will spill over into other data points.
You’ll want to ask two questions…
Are my video emails and texts being sent?
You can find the status of all of your video uploads within the Authntk app on the Upload Status screen. You’ll be able to see if a video is still uploading, stuck, or failed.
Are my recipients seeing them?
It’s important to note the difference between a sent email and an impression. Due to strict email filters, a video email may be sent and not seen by the recipient, or filtered out of their inbox. This is why white labeling your emails is paramount to a healthy deliverability rate, here’s more information on that: 3 Reasons to White Label Your Authntk Emails
At Authntk, you can request to include your specific deliverability rate in your data, but we consider this data point a big part of our responsibility and monitor it closely.
Trends: Data Over Time
Identifying trends can have a huge impact on sales decisions and efficiency. By analyzing your video reporting over time, you get an idea of what’s working and what’s not. Here are a few trends to look into…
Compare Campaigns: Look at your various video campaigns such as Walkarounds, Introductions, or Follow-Up’s. Does one specific type of video perform better than the others? If one campaign is not performing well, pivot your sales and communication strategy based on your results.
Video Thumbnails: Perform A/B Testing on your video thumbnails to discover which initial frame entices your customers to press play. Which thumbnail performs best: a selfie of you, the dashboard, or a full frame of the vehicle?
Time of Day: Use Video Reporting to catch trends based on the time of day you’re sending videos. Are your customers more likely to watch and respond to a video in the morning, afternoon, or evening?
We encourage video users to get in the habit of checking your data and being trend detectives. When you understand how to read patterns, you can adjust your video communication accordingly and see better results.
ROI // Is video worth my time?
Consistently reviewing the performance of your videos (such as the percentage of your videos that are played) will not only help improve your process, but also help determine whether the investment is worth it for you.
Take notice of higher CSI scores or more recommendations since you’ve started with video. Are you seeing more engaged responses from customers? Also, compare your video activity to your sales, cross reference sold vehicles to videos sent. Is there a correlation?
Say goodbye to the days of using your intuition to decide which leads to devote your time to and when. Using data to drive communication and sales saves you time, money, and effort. Take a look at your existing video reporting, get started noticing trends, adjust accordingly, and let the facts guide your process.
To see a full breakdown of Authntk’s Video Reporting Dashboard, visit How To Use Video Reporting To Your Advantage.
To set up an Authntk Video Reporting tour, contact us at info@authntk.com!
