As the spread of the coronavirus increases in the U.S., social distancing is being practiced and encouraged by government officials, schools, and businesses. In addition to car manufacturers feeling the effects of delayed parts from China, dealerships will see a decrease in foot traffic in the showroom. But does this have to translate to a dramatic decrease in car sales? We don’t think so, and here’s why…
Video is often used as a salesman’s (or dealership’s) secret weapon.
When we ask auto professionals why video is important, 70% say it’s because it helps them stand out from their competition. So, today we’re discussing exactly how video is able to win sales and help auto professionals stand out.
Most Authntk users take advantage of our Text Option, which automatically sends a text message in addition to a video email. Recipients are then able to reply to the video also via text. We’re loving what they have to say, and we’re sharing a few examples with you!
Here are a handful of customer replies to videos sent via Authntk…
Processing, encoding, uploading, embedding, and sending… Do these words make you cringe? We know they do, it’s one of the reasons why we’re in business! These are just a few components in the full process of not only sending your videos to customers, but making them look good as well. We handle all of this technical dirty work so you can focus on selling. But what is the dirty work? What actually happens to your video behind the scenes? Come with us on your video journey and check out all of the technical things you’ll never, ever, have to worry about!
We asked 5 auto industry professionals their thoughts on the future of automotive. Here’s what they had to say…
There are many ways to go about recording videos for customers… BUT, there are a few tried and true standards that have been proven to increase engagement and responses. We encourage everyone to incorporate these tips into each and every video!
Modern Automotive is a force to be reckoned with in the coastal state of North Carolina.
With 16 dealerships in western NC, it’s no surprise Modern is on its 4th generation of the family-owned business, established in 1933. President of Modern Automotive, Rob Fowler, says all five sons in the fourth generation are helping to keep them current, “Things are changing rapidly. We have lots of younger customers and a lot of different ways to communicate with them. We’re staying on top of that with the help of the fourth generation.”1
Hello 2019! As we bring in the new year and close out 2018, let’s take a look at our most read blog posts last year…
Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.
Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.
Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.
The anatomy of your videos is actually pretty simple. Just like everything in life, there’s a beginning, middle, and end. In this blog post, we break down each component leaving you with the bare essentials of what makes a video successful. Which elements are you already using, and which elements do you need to incorporate?