Video is often used as a salesman’s (or dealership’s) secret weapon.

When we ask auto professionals why video is important, 70% say it’s because it helps them stand out from their competition.  So, today we’re discussing exactly how video is able to win sales and help auto professionals stand out.

Video Increases Email Open Rates

Studies have shown that using the word “video” in email subject lines increases open rates dramatically. Because 96% of consumers find video helpful when making a purchase decision, your customers will naturally find value in your video emails, versus the text emails your competitors are sending.

Personalized Video Content

80% of consumers are more likely to make a purchase when brands offer personalized experiences. 

Think about it, would you rather get an email that was specifically made for you and your inquiry rather than scripted, canned content?

Video offers a personalized one-on-one experience for your customers each and every time.

Video is More Effective Than Text

Could you convey more to your customer via text or video?

Logistically, showing a video of a vehicle is 1,000 times more powerful than sending a photo or attempting to describe it in a text email. There’s nothing more valuable than sending a live video of your customers vehicle of interest.

Some video users also squeeze in video of the dealership storefront, service area, or showroom.

Video can also offer a boost in personal selling tactics. Things like voice inflection, personality, excitement, or sincerity can be easily showcased boosting trust and loyalty.

Give Customers Instant Gratification

There’s nothing better than being the first to deliver, that’s a sure fire way to stand out and win business. 

Vehicle walkaround videos are delivered via email and text message to provide your customer with a LIVE look at their vehicle of choice, right NOW. Use the down time between the inquiry and test drive to bring the vehicle to your customer, no matter where they are.

These are all ways video is able to leave a lasting impression and help you save sales that may have gone to competitors. If you’re looking to add video to your arsenal, take a free test drive of the Authntk Walkaround Videos app right now, click here!