Video is often used as a salesman’s (or dealership’s) secret weapon.
When we ask auto professionals why video is important, 70% say it’s because it helps them stand out from their competition. So, today we’re discussing exactly how video is able to win sales and help auto professionals stand out.
In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos.