Video is king, there’s no way around it.It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better.
In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. After all, personalized video has a 16x increase in click-to-opens and a 4.5x increase in total/unique click-throughs (Vidyard).
JP Ostiguy is the Director of Retail Sales and Operations at the Alta Automotive Group in Ontario, Canada. He’s been overseeing Internet Sales for 15 years and started advocating for video and digital marketing back when it wasn’t “cool” to do so. He works with over 20 dealerships, helping them manage the internet process and science of communication. Over the years he has turned the digital implementation process into a true craft, and that’s exactly why we wanted to sit down with him.