As we welcome a new year with fresh goals, budgets, and ideas, let’s not forget to reflect on all that the previous year has brought us. Here are the top 5 most read blog posts of 2017.
Best of 2017: Authntk’s Most Read Blog Posts
All posts tagged: dealer marketing
Video of the Month – The Service Department
Congratulations to Heyward Allen Motor Company’s Service Department! The powerful message they created using Authntk Walkaround Videos wins our November Video of the Month!
Are You Missing Marketing Opportunities? Halloween & More
Here at Authntk Walkaround Videos, we hold a very unique vantage point.
We have the opportunity to interact with hundreds of dealerships on a daily basis, and it’s our job to familiarize ourselves with their respective marketing efforts. We see a wide variety of tactics from basic sales techniques to blowout events.
We’ve found the most popular dealerships share a strategy that can easily be learned and implemented, and that is one of seizing opportunities.
The Secret to Communicating with Customers
By 2020, customer experience will overtake price and product as the key brand differentiator (Walker), and communication is key to setting the stage. Back in the day, we had one option to get in touch with a customer: a phone call. Now, open any one of our devices and there’s Pandora’s box of communication, take your pick.
Fascinating Replies to Dealer Videos
We can sell you on video all day, but you’re really better off hearing it from the customers.
Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!
3 Reasons to Update Your Video Landing Page
It goes without saying your brand should be consistent among all of your platforms, and that includes video!
Here at Authntk, your brand is a big part of what we do. From Video Landing Pages to fully customizable email text, we emphasize your brand and message in every email we send.
That’s why it’s important to keep your video emails updated with everything your dealership has going on. Here are a few reasons why you may need to update your Video Landing Page…
4 Reasons You’re Not Getting Great Reviews
We watch a lot of videos around here, that goes without saying. Almost 1,000 videos come through on any given Monday, so it’s pretty easy for us to have a grasp on what’s important to car salesmen.
Manager Takes Over Leads For A Week, Proves Video Works
In April I published one of Authntk’s most successful blog posts, Q+A: Senior Manager of Auto Group Talks Video with Authntk. It was the first of two posts featuring our interview with JP Ostiguy, Director of Retail Sales and Operations at the Alta Automotive Group. He works with over 20 dealerships and has the highest volume and #1 closing ratio for internet leads in Canada. The average dealership JP manages brings in about 130 internet leads per month, not including used cars.
For our second post on JP’s interview, I’m giving you the full and unedited video that was recorded live on YouTube. I’m also highlighting a few really important topics that were not mentioned in the first post.
[VIDEO] Your FAQ’s Answered in 3 Minutes
Operations Manager, John Colban, answers your most frequently asked questions in 3 minutes! Some questions include: “Can I send a video to more than one person?” “How do I see who has viewed my videos?” “How much does the Authntk App cost?” “Does Authntk integrate with my CRM?
3 Ways to Boost Your Memorial Day Sales
Put us to work this Memorial Day! The Authntk application was made to be customized and personal. So, if you want your customers to know about upcoming holiday sales and promotions, use Authntk to show them and tell them!