As we welcome a new year with fresh goals, budgets, and ideas, let’s not forget to reflect on all that the previous year has brought us. Here are the top 5 most read blog posts of 2017.
Best of 2017: Authntk’s Most Read Blog Posts
All posts tagged: dealer sales
Authntk’s Biggest App Update Ever
Be on lookout! By the end of December, we’ll be rolling out our biggest application update yet!
The update will hit Android phones first in late December, then the iPhone following shortly after in early January. This is a major update that we recommend downloading as soon as it’s available, read on for details.
How To Use Video Reporting To Your Advantage
Are you using Authntk’s Performance Reports to your advantage? Do you use the data to draw conclusions and improve business?
People use analytics and data in a lot of different ways. Some log in, take a look around, make sure nothing is off kilter, and leave. Others look at data as an insight into the past and future. They allow it to transform from mere numbers on a screen to understanding customer’s preferences, conclusions regarding what sells, and motivation for salesmen.
Instead of looking at video reporting as simply “who’s viewing your videos”, we encourage you to take the next step into analyzing data for performance purposes. Here’s how…
[VIDEO] Fall Updates In Under 2 Minutes!
Is it just us or is Fall flying by? We have a ton of exciting things in the pipeline this season that we want to share with all of our customers!
Are You Missing Marketing Opportunities? Halloween & More
Here at Authntk Walkaround Videos, we hold a very unique vantage point.
We have the opportunity to interact with hundreds of dealerships on a daily basis, and it’s our job to familiarize ourselves with their respective marketing efforts. We see a wide variety of tactics from basic sales techniques to blowout events.
We’ve found the most popular dealerships share a strategy that can easily be learned and implemented, and that is one of seizing opportunities.
‘Internet Sales Award’ Winner Credits Authntk
Congratulations to Autohaus Jakob for receiving the coveted 2017 Internet Sales Award at the International Automotive Exhibition (IAA) in Germany!
Video of the Month – The Transparency Sale
GONE ARE THE DAYS OF THE CLASSIC, PUSHY SALES PITCH.
More than ever consumers are seeking truth and transparency… and they’re getting it. Review-driven purchases are at an all-time high, along with influence marketing. The people have spoken and they want a resource, not a salesman.
Q&A: #1 CSI Dealer Gives Top Advice
Chris Beaton is the Sales Manager at Steele Chevrolet, the largest volume dealer in the eastern region of Canada. They have 26 rooftops on the coast and Chris personally manages about 20 salesmen. Steele has been an Authntk user for over two years, and because of the growth they’ve experienced, we wanted to know more about their use of video and how it played a part in their success.
Customer “Blown Away” by Service Video
In January of 2017, Steele Chevrolet, a customer of Authntk for two years, expanded their use of video into their service department. Mike Walters is the Service Manager at Steele and we simply asked him how the process is going for them so far, six months in. Here’s what Mike had to say about using video in service…
“I Treat My Videos Like Ads” July Video of the Month
Craig Pennell wasn’t always in the car business. His background in advertising has proven to be quite useful in creating his personal brand around selling cars at Steele Chevrolet in Nova Scotia. Known as “Your GM Truck Guy”, Craig believes video is the way to connect with customers…