Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.
Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.
There are a lot variables that can turn a mediocre video into a winner – things like duration, personalization, vehicle presentation, connection, personality, value, etc. Take notice of these styles and features below and incorporate them into your own videos!
We’ll be revealing one video per week for the next 10 weeks.
Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.
So, here’s what Rob had to say about using video and why his customers love it.
One of the biggest sales events of the year is right around the corner, and we have a few tips and updates for the holiday!
You’re not alone! Many of our customers have expressed the need to introduce video into maintenance, and a lot of the time, they’re surprised as to how easy and FREE it is to implement!
In this video, I break down 4 Things You Didn’t Know About Video in the Service Department. If you want to increase trust and efficiency with your customers, send me an email and we’ll get you set up today!
In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos.
There were 175 billion mobile app downloads in 2017, globally. (App Annie) Considering there are 7 billion people on the planet, this only means one thing: people are using their phones… A LOT.
Anyone remember when “downloading apps” pretty much meant you were downloading games? Now, mobile devices and tablets aren’t just sources of entertainment; it’s all business. How much can I get done on my phone? If you’ve ever asked yourself that question, the answer is: There’s an app for that. Here are 5 apps specifically for car salesmen that guarantee productivity at your fingertips, literally.
If you’re not from the gorgeous coast of California, weather can be a factor in the sales process. It can affect dealership traffic, test drives, events, and recording walkaround videos. When the weather is at its worst, there are a few advantages to roughing it in the cold, rain, and snow…
People use analytics and data in a lot of different ways. Some log in, take a look around, make sure nothing is off kilter, and leave. Others look at data as an insight into the past and future. They allow it to transform from mere numbers on a screen to understanding customer’s preferences, conclusions regarding what sells, and motivation for salesmen.
Instead of looking at video reporting as simply “who’s viewing your videos”, we encourage you to take the next step into analyzing data for performance purposes. Here’s how…
One of the biggest mistakes you can make in sales is front-loading all of your effort. An ameteur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is over, their efforts belong to the next prospect.
An experienced salesman knows every customer driving away in their new car is a potential ad, a repeat customer, or a five-star reviewer. The experienced salesman knows the goal isn’t necessarily the dotted line, but creating and cultivating a relationship.
That’s why what you do after every sale can make or break your business.