In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos.
There were 175 billion mobile app downloads in 2017, globally. (App Annie) Considering there are 7 billion people on the planet, this only means one thing: people are using their phones… A LOT.
Anyone remember when “downloading apps” pretty much meant you were downloading games? Now, mobile devices and tablets aren’t just sources of entertainment; it’s all business. How much can I get done on my phone? If you’ve ever asked yourself that question, the answer is: There’s an app for that. Here are 5 apps specifically for car salesmen that guarantee productivity at your fingertips, literally.
If you’re not from the gorgeous coast of California, weather can be a factor in the sales process. It can affect dealership traffic, test drives, events, and recording walkaround videos. When the weather is at its worst, there are a few advantages to roughing it in the cold, rain, and snow…
2018 has been called the year virtual reality goes mainstream. We’ve seen it creeping its way into automotive, with concepts like virtual showrooms, test drives, model building, and manufacturing. It’s safe to say there is a place for VR in the auto industry.
Congratulations to Heyward Allen Motor Company’s Service Department! The powerful message they created using Authntk Walkaround Videos wins our November Video of the Month!
Happy Thanksgiving from Authntk Walkaround Videos!
Don’t forget, as the weather gets colder and the wind picks up throughout the Fall and Winter, use your headphones! It’s more convenient for you and creates a much better experience for your customers. Also, Thanksgiving break is a great time to shoot lots of light-hearted videos to prospects that you may not have heard back from, get creative!
Here at Authntk Walkaround Videos, we hold a very unique vantage point.
We have the opportunity to interact with hundreds of dealerships on a daily basis, and it’s our job to familiarize ourselves with their respective marketing efforts. We see a wide variety of tactics from basic sales techniques to blowout events.
We’ve found the most popular dealerships share a strategy that can easily be learned and implemented, and that is one of seizing opportunities.
We can sell you on video all day, but you’re really better off hearing it from the customers.
Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!
It goes without saying your brand should be consistent among all of your platforms, and that includes video!
Here at Authntk, your brand is a big part of what we do. From Video Landing Pages to fully customizable email text, we emphasize your brand and message in every email we send.
That’s why it’s important to keep your video emails updated with everything your dealership has going on. Here are a few reasons why you may need to update your Video Landing Page…
Reality check. We’re not living in the Information Age anymore. Newspaper and banner ads have long been forgotten across sales marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants.
This is all fine and good… unless you’re not along for the ride. Having to reevaluate your style of selling to reflect the latest generation and technologies is inevitable. These five stats will give you a nice jump start into the current era. Take them in and be sure you’re mirroring the changing of age to improve your sales and marketing strategies.