Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.
Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.
Hello 2019! As we bring in the new year and close out 2018, let’s take a look at our most read blog posts last year…
Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.
So, here’s what Rob had to say about using video and why his customers love it.
Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.
Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.
Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.
One of the biggest sales events of the year is right around the corner, and we have a few tips and updates for the holiday!
Did you know the Authntk platform was originally built to record videos via webcam only? With the advances of technology, the need for a mobile application quickly became apparent, and the rest is history.
It goes without saying your brand should be consistent among all of your platforms, and that includes video!
Here at Authntk, your brand is a big part of what we do. From Video Landing Pages to fully customizable email text, we emphasize your brand and message in every email we send.
That’s why it’s important to keep your video emails updated with everything your dealership has going on. Here are a few reasons why you may need to update your Video Landing Page…
According to a 2015 report by HighQ, “2015 The Year of Video Marketing“, adding the word “video” to your subject line can have a dramatic increase in your email engagement.
The report states that email open rates are boosted 19%, there is a 65% increase in click-through rate and unsubscribes are reduced by 26%.
Let me go ahead and say that again… Just by sending a video via email, and including “video” in the email subject line: