Video is king, there’s no way around it.It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better.
In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. After all, personalized video has a 16x increase in click-to-opens and a 4.5x increase in total/unique click-throughs (Vidyard).
In January of 2017, Steele Chevrolet, a customer of Authntk for two years, expanded their use of video into their service department. Mike Walters is the Service Manager at Steele and we simply asked him how the process is going for them so far, six months in. Here’s what Mike had to say about using video in service…
Are you still on the fence about sending “Post-Sale Videos”?
Here are 5 reasons to send your customer a video after the sale, and a word from John, Authntk Operations Manager, showing exactly what it looks like to the customer…
In April I published one of Authntk’s most successful blog posts, Q+A: Senior Manager of Auto Group Talks Video with Authntk. It was the first of two posts featuring our interview with JP Ostiguy, Director of Retail Sales and Operations at the Alta Automotive Group. He works with over 20 dealerships and has the highest volume and #1 closing ratio for internet leads in Canada. The average dealership JP manages brings in about 130 internet leads per month, not including used cars.
For our second post on JP’s interview, I’m giving you the full and unedited video that was recorded live on YouTube. I’m also highlighting a few really important topics that were not mentioned in the first post.
JP Ostiguy is the Director of Retail Sales and Operations at the Alta Automotive Group in Ontario, Canada. He’s been overseeing Internet Sales for 15 years and started advocating for video and digital marketing back when it wasn’t “cool” to do so. He works with over 20 dealerships, helping them manage the internet process and science of communication. Over the years he has turned the digital implementation process into a true craft, and that’s exactly why we wanted to sit down with him.
Reality check. We’re not living in the Information Age anymore. Newspaper and banner ads have long been forgotten across sales marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants.
This is all fine and good… unless you’re not along for the ride. Having to reevaluate your style of selling to reflect the latest generation and technologies is inevitable. These five stats will give you a nice jump start into the current era. Take them in and be sure you’re mirroring the changing of age to improve your sales and marketing strategies.
What should I do with my walkaround videos? Since our previous post “Using Walkaround Videos’ YouTube Integration”, we’ve been asked this questions several times. More specifically, “Should I add my walkaround video to my website, or focus solely on YouTube?”
A recent report by YouTube found that, “Almost 50% of Internet users looked for videos related to a product or service before visiting a store”
So if you want new customers to visit you, it stands to reason that you first need them to find a video about the vehicle they are interested in.
This post tells you how Authntk Walkaround Videos can help you do exactly that.
According to a 2015 report by HighQ, “2015 The Year of Video Marketing“, adding the word “video” to your subject line can have a dramatic increase in your email engagement.
The report states that email open rates are boosted 19%, there is a 65% increase in click-through rate and unsubscribes are reduced by 26%.
Let me go ahead and say that again… Just by sending a video via email, and including “video” in the email subject line:
Did you know that Walkaround Video is available all over the world?
We are coming up on one year since we started working with our first European dealer, Carpoint Ford Store, based in Rome. This is a wonderful addition to the global Walkaround Videos community which includes many dealerships in Canada, including Vancouver, Alberta, British Columbia, Ontario, New Brunswick, Nova Scotia and Prince Edwards Island. All over North America, and in Europe, dealerships are discovering new ways to drive vehicle sales with Walkaround Videos.