Hello 2019! As we bring in the new year and close out 2018, let’s take a look at our most read blog posts last year…
Best of 2018: Most Read Blog Posts
[rev_slider alias="slider 1"]
Ohio Dealer Reveals Video Process & Results
Rob McClurkin, General Sales Manager at Germain Honda of Beavercreek, has been leveraging video at his Dayton, Ohio dealership for over two years.
Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.
So, here’s what Rob had to say about using video and why his customers love it.
Social Media Success: Canadian Dealer Talks Strategy
Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.
Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.
Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.
[VIDEO] Columbus Day Updates!
One of the biggest sales events of the year is right around the corner, and we have a few tips and updates for the holiday!
4 Ways To Supercharge Your Personal Brand
Are you looking to create or jumpstart your own personal brand as a car salesman?
Investing in a personal brand increases customer recognition, gives you an edge on your competition, increases customer loyalty, and eases dealership transitions. Take sales into your own hands today with 4 ways to build your personal brand and sell more cars.
New App Release!
Heads Up, iOS Users! Authntk’s NEW mobile application has been released! How do I get the app? What are the improvements? Read on!
[Q&A] Georgia Dealership Says “Video Changed The Game”
Cari Heinz is the Digital Media Specialist at Heyward Allen Toyota, and she was instrumental in the process of taking their dealership digital. She says video email was one of the first processes they adopted to get their store marketable and increase sales in a “new digital age” of selling.
Car’s job is to not only ensure everyone is taking advantage of video, but using it in a way that will sell more cars and reach more people. In our interview, Cari offers behind-the-scenes strategies and anecdotes that will add a spark to your video marketing process!
4-Point Checklist Before You Record Your Next Video
We’ve laid out all of the essentials for you! Don’t press record without scanning through these four pillars of making a successful video. The biggest mistake salesmen make in sending videos is focusing on just one or two of the categories below. If you’re someone who’s looking to reach full potential in using video to sell cars, you’ll master ALL four areas. Start today, and see what a difference it makes!
4 Things You Didn’t Know: Video in the Service Department
Is your service department usually last to adopt new processes or technologies?
You’re not alone! Many of our customers have expressed the need to introduce video into maintenance, and a lot of the time, they’re surprised as to how easy and FREE it is to implement!
In this video, I break down 4 Things You Didn’t Know About Video in the Service Department. If you want to increase trust and efficiency with your customers, send me an email and we’ll get you set up today!
The Anatomy of Videos That Yield Results
The anatomy of your videos is actually pretty simple. Just like everything in life, there’s a beginning, middle, and end. In this blog post, we break down each component leaving you with the bare essentials of what makes a video successful. Which elements are you already using, and which elements do you need to incorporate?