By 2020, customer experience will overtake price and product as the key brand differentiator (Walker), and communication is key to setting the stage. Back in the day, we had one option to get in touch with a customer: a phone call. Now, open any one of our devices and there’s Pandora’s box of communication, take your pick.
Congratulations to Autohaus Jakob for receiving the coveted 2017 Internet Sales Award at the International Automotive Exhibition (IAA) in Germany!
We can sell you on video all day, but you’re really better off hearing it from the customers.
Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!
It goes without saying your brand should be consistent among all of your platforms, and that includes video!
Here at Authntk, your brand is a big part of what we do. From Video Landing Pages to fully customizable email text, we emphasize your brand and message in every email we send.
That’s why it’s important to keep your video emails updated with everything your dealership has going on. Here are a few reasons why you may need to update your Video Landing Page…
More than ever consumers are seeking truth and transparency… and they’re getting it. Review-driven purchases are at an all-time high, along with influence marketing. The people have spoken and they want a resource, not a salesman.
Video is king, there’s no way around it.It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better.
In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. After all, personalized video has a 16x increase in click-to-opens and a 4.5x increase in total/unique click-throughs (Vidyard).
Chris Beaton is the Sales Manager at Steele Chevrolet, the largest volume dealer in the eastern region of Canada. They have 26 rooftops on the coast and Chris personally manages about 20 salesmen. Steele has been an Authntk user for over two years, and because of the growth they’ve experienced, we wanted to know more about their use of video and how it played a part in their success.
In January of 2017, Steele Chevrolet, a customer of Authntk for two years, expanded their use of video into their service department. Mike Walters is the Service Manager at Steele and we simply asked him how the process is going for them so far, six months in. Here’s what Mike had to say about using video in service…
Craig Pennell wasn’t always in the car business. His background in advertising has proven to be quite useful in creating his personal brand around selling cars at Steele Chevrolet in Nova Scotia. Known as “Your GM Truck Guy”, Craig believes video is the way to connect with customers…
Are you still on the fence about sending “Post-Sale Videos”?
Here are 5 reasons to send your customer a video after the sale, and a word from John, Authntk Operations Manager, showing exactly what it looks like to the customer…