Congratulations to Heyward Allen Motor Company’s Service Department! The powerful message they created using Authntk Walkaround Videos wins our November Video of the Month!
Congratulations to Heyward Allen Motor Company’s Service Department! The powerful message they created using Authntk Walkaround Videos wins our November Video of the Month!
Happy Thanksgiving from Authntk Walkaround Videos!
Don’t forget, as the weather gets colder and the wind picks up throughout the Fall and Winter, use your headphones! It’s more convenient for you and creates a much better experience for your customers. Also, Thanksgiving break is a great time to shoot lots of light-hearted videos to prospects that you may not have heard back from, get creative!
I was thinking about Gladwell’s book, Outliers, and wondered where my experience in the auto industry stacked up to his idea of an expert. Much to my surprise, earlier this year I had reached 10,000 hours of working one-on-one with dealerships. I don’t consider myself a guru or an expert by any means, but my recent discovery does hold some weight to it.
Given the array of dealers, what I really wanted to know was what, if anything, do they all have in common? Is there a string I can thread through all of the dealerships in which we can draw conclusions, expectations, and lessons?
One of the biggest mistakes you can make in sales is front-loading all of your effort. An ameteur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is over, their efforts belong to the next prospect.
An experienced salesman knows every customer driving away in their new car is a potential ad, a repeat customer, or a five-star reviewer. The experienced salesman knows the goal isn’t necessarily the dotted line, but creating and cultivating a relationship.
That’s why what you do after every sale can make or break your business.
Is it just us or is Fall flying by? We have a ton of exciting things in the pipeline this season that we want to share with all of our customers!
Here at Authntk Walkaround Videos, we hold a very unique vantage point.
We have the opportunity to interact with hundreds of dealerships on a daily basis, and it’s our job to familiarize ourselves with their respective marketing efforts. We see a wide variety of tactics from basic sales techniques to blowout events.
We’ve found the most popular dealerships share a strategy that can easily be learned and implemented, and that is one of seizing opportunities.
By 2020, customer experience will overtake price and product as the key brand differentiator (Walker), and communication is key to setting the stage. Back in the day, we had one option to get in touch with a customer: a phone call. Now, open any one of our devices and there’s Pandora’s box of communication, take your pick.
Congratulations to Autohaus Jakob for receiving the coveted 2017 Internet Sales Award at the International Automotive Exhibition (IAA) in Germany!
We can sell you on video all day, but you’re really better off hearing it from the customers.
Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!
It goes without saying your brand should be consistent among all of your platforms, and that includes video!
Here at Authntk, your brand is a big part of what we do. From Video Landing Pages to fully customizable email text, we emphasize your brand and message in every email we send.
That’s why it’s important to keep your video emails updated with everything your dealership has going on. Here are a few reasons why you may need to update your Video Landing Page…
Give us a call or drop us a line, we aim to answer all inquiries within 24 hours.