The Modern Automotive Group and Authntk Walkaround Videos teamed up to create a customized video contest for one month and give away $400 in cash!
The contest had two categories: Best Vehicle Walkaround Video and Most Videos Sent in One Month. The winners collected their prize and spoke with us about their video process.
Are you looking to create or jumpstart your own personal brand as a car salesman?
Investing in a personal brand increases customer recognition, gives you an edge on your competition, increases customer loyalty, and eases dealership transitions. Take sales into your own hands today with 4 ways to build your personal brand and sell more cars.
Cari Heinz is the Digital Media Specialist at Heyward Allen Toyota, and she was instrumental in the process of taking their dealership digital. She says video email was one of the first processes they adopted to get their store marketable and increase sales in a “new digital age” of selling.
Car’s job is to not only ensure everyone is taking advantage of video, but using it in a way that will sell more cars and reach more people. In our interview, Cari offers behind-the-scenes strategies and anecdotes that will add a spark to your video marketing process!
In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos.
Today, we’re debunking common myths! Video is dynamic and versatile, which leaves it open to many uses, interpretations, and misconceptions. We’re here to weed out the untrue notions that may be keeping anyone from utilizing video. Here we go!
If you’re not from the gorgeous coast of California, weather can be a factor in the sales process. It can affect dealership traffic, test drives, events, and recording walkaround videos. When the weather is at its worst, there are a few advantages to roughing it in the cold, rain, and snow…
2018 has been called the year virtual reality goes mainstream. We’ve seen it creeping its way into automotive, with concepts like virtual showrooms, test drives, model building, and manufacturing. It’s safe to say there is a place for VR in the auto industry.
As we welcome a new year with fresh goals, budgets, and ideas, let’s not forget to reflect on all that the previous year has brought us. Here are the top 5 most read blog posts of 2017.
Be on lookout! By the end of December, we’ll be rolling out our biggest application update yet!
The update will hit Android phones first in late December, then the iPhone following shortly after in early January. This is a major update that we recommend downloading as soon as it’s available, read on for details.
People use analytics and data in a lot of different ways. Some log in, take a look around, make sure nothing is off kilter, and leave. Others look at data as an insight into the past and future. They allow it to transform from mere numbers on a screen to understanding customer’s preferences, conclusions regarding what sells, and motivation for salesmen.
Instead of looking at video reporting as simply “who’s viewing your videos”, we encourage you to take the next step into analyzing data for performance purposes. Here’s how…