Today, we’re debunking common myths! Video is dynamic and versatile, which leaves it open to many uses, interpretations, and misconceptions. We’re here to weed out the untrue notions that may be keeping anyone from utilizing video. Here we go!
2018 has been called the year virtual reality goes mainstream. We’ve seen it creeping its way into automotive, with concepts like virtual showrooms, test drives, model building, and manufacturing. It’s safe to say there is a place for VR in the auto industry.
Happy Thanksgiving from Authntk Walkaround Videos!
Don’t forget, as the weather gets colder and the wind picks up throughout the Fall and Winter, use your headphones! It’s more convenient for you and creates a much better experience for your customers. Also, Thanksgiving break is a great time to shoot lots of light-hearted videos to prospects that you may not have heard back from, get creative!
One of the biggest mistakes you can make in sales is front-loading all of your effort. An ameteur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is over, their efforts belong to the next prospect.
An experienced salesman knows every customer driving away in their new car is a potential ad, a repeat customer, or a five-star reviewer. The experienced salesman knows the goal isn’t necessarily the dotted line, but creating and cultivating a relationship.
That’s why what you do after every sale can make or break your business.
Is it just us or is Fall flying by? We have a ton of exciting things in the pipeline this season that we want to share with all of our customers!
It goes without saying your brand should be consistent among all of your platforms, and that includes video!
Here at Authntk, your brand is a big part of what we do. From Video Landing Pages to fully customizable email text, we emphasize your brand and message in every email we send.
That’s why it’s important to keep your video emails updated with everything your dealership has going on. Here are a few reasons why you may need to update your Video Landing Page…
Craig Pennell wasn’t always in the car business. His background in advertising has proven to be quite useful in creating his personal brand around selling cars at Steele Chevrolet in Nova Scotia. Known as “Your GM Truck Guy”, Craig believes video is the way to connect with customers…
For this month’s Vlog, we’ve got Internet Manager Kyle Bolton with Newton Motor Group here to give his thoughts on the Authntk experience! Recording from Tennessee, Kyle talks about his dealership’s 3 years using Authntk Walkaround Videos to increase engagement in their sales process.
In April I published one of Authntk’s most successful blog posts, Q+A: Senior Manager of Auto Group Talks Video with Authntk. It was the first of two posts featuring our interview with JP Ostiguy, Director of Retail Sales and Operations at the Alta Automotive Group. He works with over 20 dealerships and has the highest volume and #1 closing ratio for internet leads in Canada. The average dealership JP manages brings in about 130 internet leads per month, not including used cars.
For our second post on JP’s interview, I’m giving you the full and unedited video that was recorded live on YouTube. I’m also highlighting a few really important topics that were not mentioned in the first post.
Operations Manager, John Colban, answers your most frequently asked questions in 3 minutes! Some questions include: “Can I send a video to more than one person?” “How do I see who has viewed my videos?” “How much does the Authntk App cost?” “Does Authntk integrate with my CRM?